Placing the value of Italian agriculture above all else. This is the essence of Fondazione Campagna Amica, established in 2008 to implement initiatives to enhance the profile and prestige of the farming sector, and highlight the important role it plays in protecting the environment, land, traditions and culture. But the initiative has a wider aim, because farming is also essential to guarantee health, food safety, equity, access to food at a fair price, as well as assuring cohesion in social and work contexts. To this end, at its heart, Coldiretti’s initiative represents a major commitment to awareness-raising activities and initiatives aimed at safeguarding health, the environment, culture and local traditions.
Italian rules and regulations help, as they rigorously regulate farming practices. Respect for these rules guarantees and certifies the quality of farm produce throughout the production chain from field to fork. In many other countries such rules are non-existent or much less stringently enforced. And that’s the idea behind the decision to set up Campagna Amica, the foundation established by Coldiretti, the first major national network of direct sales points from producer to consumer, with members ranging from agriturismos, company direct sales outlets, farmers’ markets and farming cooperatives. These outlets provide an assurance of seasonal, fresh and 100% Italian-grown products.
Campagna Amica supports Italian farming in three principal areas: direct sales, tourism and eco-sustainability. It is a benchmark for anyone interested in the future of the environment, the land, food quality and ultimately our lifestyles. To this end, it organises and promotes centres of excellence throughout the Italian agricultural supply chain from producer to consumer, and champions local production. It showcases the value of high-quality tourist businesses carefully selected and promoted by Terranostra – the Coldiretti association that supports tourism within the countryside and promotes our wonderful national produce. But the association’s work goes further, because it initiates and supports campaigns for safeguarding our forests, lakes and rivers, as well as promoting biodiversity and contributing to the development of renewable energies. In addition, it monitors prices, lifestyles and eating habits, as well as producing knowledge and information tools aimed at fostering healthier eating and promoting lifestyles more in tune with the environment and the use of its resources.